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Experiential

This pillar of communication is all about bringing your brand to life, and is a really strong and credible way to raise awareness, drive interest, and grab attention.

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Bringing Your Brand to Life

Traditionally, experiential communications have been associated with ‘guerrilla-style’ marketing involving stunts and events designed to shock, surprise, and amaze (think flash mobs, viral videos, and graffiti artwork). Which can absolutely work brilliantly if you're a B2C brand. But, as a B2B organisation, there are also a whole host of ways you can provide your audiences with opportunities to experience your brand first-hand.

An Immersive Experience.

Incorporating experiential activity into your communications strategies can be hugely powerful, and it can take a number of forms. It could see you standing on stage delivering a kick-arse keynote speech at an industry event, organising a round table in partnership with a core media title, or creating and hosting a series of insightful and engaging webinars.

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Digital and Social

Consider all of the blogs, forums, groups, and social media platforms that your avatars can and will connect with. Connect, develop, and share value – whether that’s giving advice and guidance, answering questions, or sharing killer content which will make readers sit up and take notice.

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Direct

Taking communication from a one-to-many model to a one-to-one model can be hugely powerful. Whether it’s hard copy or electronic, part of a lumpy mail promotion or a straightforward letter approach, if you get the message and the language right, it can achieve some awesome results.

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We have always had consistent great service from the team at Zen Communications and their professionalism is second to none. Every member of the team is a pleasure to deal with.

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What a wonderful company and people to work with. From Professionalism to Knowledge to Friendliness Zen is unrivalled. Felicity, Alan, Rhiannon and the rest of the team are always there to help no matter how big or small your requests are.

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I have worked with Zen Communications Ltd for many years. They have provided consistently excellent quality content for Surface World Magazine.

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Working with the Zen team has been a breath of fresh air, they are dynamic, professional and get results. I have had a fantastic amount of new business off the back of the work Zen have done for me.

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Zen Communications are an absolute delight to work with and have provided a first class PR service for Telford Business Board and BESST.

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