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Words matter. And at Zen, as trained grammarians, psycholinguistic and neuro-linguistic programming practitioners (think official word geeks, and proudly so!), we don’t just use words - we craft them - artfully, skilfully, with unapologetic precision. We don’t just understand what words mean, we also understand what they do. And so we know exactly which words to choose to create the most powerful psychological and emotional connection with your customers. But what is it about language that gives it the power to both inspire and alienate? Why do some words have more impact than others, why do some spark laughter whilst others bring tears?
Read ArticleYou can have the best PR strategy or marketing campaign this side of the Atlantic, but if you misspell a word or apply the incorrect use of an apostrophe, it can negatively impact on how you and your business are perceived regardless. The odd typo happens to us all and can usually be recognised as just that, but the obvious use of an incorrect word or spelling is a different kettle of fish entirely, so it’s important to get it right in your communications.
Read Article#TeamZen are - understandably - passionate about language and communications. So it comes as no surprise that we love shouting about what’s happening in the world of PR, and what our industry can achieve for businesses, individuals and organisations.
Read ArticleThis summer, we had the chance to put our flexible working policy through the ultimate test - by waving off our Content Writer, Lucy, as she jetted off with her children to work from California for the entire summer!
Read Article“The difference between the right word and the almost right word is the difference between lightning and a lightning bug” – Mark Twain
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