Free e-book download click to download the first two chapters of ‘The Five Pillars of PR’
Traditional PR is dead. And deservedly so. For too long PR agencies have happily taken clients’ money, have banged out a few template press releases in return, and have skipped off into the sunset oblivious – and seemingly not bothered– by the fact that any coverage achieved generated nothing at all for the client commercially.
Read ArticleIn today’s economic climate it’s no surprise that business owners are cutting back on what they perceive as non-essential spend, including PR and marketing. Despite Bill Gates once famously stating that if he were down to his last dollar, he would spend it on public relations, some are now leaning on tools like ChatGPT to handle their full marketing needs.
Read ArticleAt Zen, employee wellbeing has always been at the core of how we work, but we believe that the foundation of any wellbeing strategy is genuine flexibility. This week, we’re proud to be celebrating five fabulous years of flexible freedom!
Read ArticleWhen approached by Speaking Business magazine to write a by-lined article focused on ‘kick ass PR strategies’, our MD, Felicity Wingrove, had it covered.
Read ArticleWords matter. And at Zen, as trained grammarians, psycholinguistic and neuro-linguistic programming practitioners (think official word geeks, and proudly so!), we don’t just use words - we craft them - artfully, skilfully, with unapologetic precision. We don’t just understand what words mean, we also understand what they do. And so we know exactly which words to choose to create the most powerful psychological and emotional connection with your customers. But what is it about language that gives it the power to both inspire and alienate? Why do some words have more impact than others, why do some spark laughter whilst others bring tears?
Read Article
Free Download