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The summer holidays are in full swing. Routines are out the window, the call for snacks is never-ending, and whether you’re a parent, carer, or just someone sharing public space with sugar-fuelled children - patience may well be wearing a little thin. Yes it’s valuable time with our children that we’ll never get back, and the joy on their little faces absolutely makes it all worthwhile. But it’s also a busy, often chaotic time of year for many of us. So in the midst of all the juggling, it’s worth pausing to ask ourselves one simple question … How are we speaking to our children right now? What messages are they absorbing? Because whether it’s shouted across the park, muttered under our breath, or carefully chosen in a bedtime story - our words stick.
Read ArticleIn today’s competitive market, businesses are under more pressure than ever to deliver not just great products or services, but also great experiences. And with consumer expectations evolving faster than ever - fuelled by the rise of AI, instant gratification, and hyper-personalisation - it’s essential that your customer communications are keeping pace.
Read ArticleIn the current economic climate, it may be that keeping your business front and centre in the news isn’t your top priority.
Read ArticleTraditional PR is dead. And deservedly so. For too long PR agencies have happily taken clients’ money, have banged out a few template press releases in return, and have skipped off into the sunset oblivious – and seemingly not bothered– by the fact that any coverage achieved generated nothing at all for the client commercially.
Read ArticleIn today’s economic climate it’s no surprise that business owners are cutting back on what they perceive as non-essential spend, including PR and marketing. Despite Bill Gates once famously stating that if he were down to his last dollar, he would spend it on public relations, some are now leaning on tools like ChatGPT to handle their full marketing needs.
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