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You can have the best PR strategy or marketing campaign this side of the Atlantic, but if you misspell a word or apply the incorrect use of an apostrophe, it can negatively impact on how you and your business are perceived regardless. The odd typo happens to us all and can usually be recognised as just that, but the obvious use of an incorrect word or spelling is a different kettle of fish entirely, so it’s important to get it right in your communications.
Read Article#TeamZen are - understandably - passionate about language and communications. So it comes as no surprise that we love shouting about what’s happening in the world of PR, and what our industry can achieve for businesses, individuals and organisations.
Read ArticleThis summer, we had the chance to put our flexible working policy through the ultimate test - by waving off our Content Writer, Lucy, as she jetted off with her children to work from California for the entire summer!
Read Article“The difference between the right word and the almost right word is the difference between lightning and a lightning bug” – Mark Twain
Read ArticleIn the words of Mark Twain: “I didn’t have time to write a short letter, so I wrote a long one instead.”
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