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Words matter. And at Zen, as trained grammarians, psycholinguistic and neuro-linguistic programming practitioners (think official word geeks, and proudly so!), we don’t just use words - we craft them - artfully, skilfully, with unapologetic precision. We don’t just understand what words mean, we also understand what they do. And so we know exactly which words to choose to create the most powerful psychological and emotional connection with your customers. But what is it about language that gives it the power to both inspire and alienate? Why do some words have more impact than others, why do some spark laughter whilst others bring tears?
Read ArticleYou can have the best PR strategy or marketing campaign this side of the Atlantic, but if you misspell a word or apply the incorrect use of an apostrophe, it can negatively impact on how you and your business are perceived regardless. The odd typo happens to us all and can usually be recognised as just that, but the obvious use of an incorrect word or spelling is a different kettle of fish entirely, so it’s important to get it right in your communications.
Read ArticleBack in 2020, we completely abolished the working week. And we’ve never looked back, it’s truly been one of the best decisions that we ever made. But don’t just take our word for it – here Lucy shares what #GenuineFlexibility means to her:
Read ArticleBack in 2020, we completely abolished the working week. And we’ve never looked back, it’s truly been one of the best decisions that we ever made. But don’t just take our word for it – here Zoe shares what #GenuineFlexibility means to her:
Read ArticleBack in 2020, we completely abolished the working week, meaning our team can work when and where suits them. On her first day back after her maternity leave, Jen shares what #GenuineFlexibility means to her.
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