Quality & PR: Is Your Business Offer Up To Scratch?

They’re amongst the world’s most desirable cars, but recent statistics reveal Bentley and Porsche are also amongst the most unreliable motors on the market, regularly leaving their disgruntled owners stranded at the side of the motorway because they’ve broken down…again. Surprisingly the winner in last month’s What Car? and Warranty Direct Reliability Index (for the ninth year running)  was Honda, which topped the poll proving not only the most reliable but the most cost effective to fix.

Whether you’re a car person or not, there’s a lot you can learn from this as a business owner. Even though these cars demand huge price tags and turn heads in the street, their quality is less than desirable. And although many people that purchase these cars will have the budgets to fix them on a regular basis, what about the people that buy them thinking they’re making an investment?

Educating your customer is key. Although people naturally lust after the flashy sports car that can barely squeeze in two passengers, let alone the entire family and the dog, many know it’s not practical. Whether you’re selling a premium or budget product or service, the cost will play little importance if your offer isn’t up to scratch. A good reputation is worth its weight in gold, so when you say you’re going to deliver a service, do it, or make sure your product does exactly what it says it will.

When it comes down to it, all your customer will actually want is a dependable service and it just goes to show you don’t always get what you pay for!