A Brand-New Podcast: Kick-Arse PR and How to Do Today What Others Will Not Do...

Our Managing Director, Felicity Wingrove, was recently interviewed for the fabulous Your FBG podcast. 

She's shared her key insights and takeaways from the 40-minute chat for your information. Huge thanks to David Hyner and Leon Streete for their ace-interviewing skills.

The Golden Sugar Lump -

”I choose to do today what others won’t, so that I can do in the future what others can't!”

Best advice – Small, Regular and Grande

• Small – “pick one magazine read by your target market and get in touch with the editor to discuss how you might add value and contribute”
• Regular – LEAD MAGNETS – create something that you can give away… that adds value and build your list
• Grande – Advocacy – build relationships with other companies who also serve your target market

Tips Jar

• “Develop an avatar … a description of the target client that suits your business….. profile them and target them!”

Coffee Shop Book Shelf / Resources

• The Compound Effect  by  Darren Hardy
• Start With Why by Simon Sinek

Fancy some more, connect

• Web – www.zen-communications.co.uk
• LinkedIn – https://uk.linkedin.com/in/felicitywingrove
• FaceBook – https://www.facebook.com/felicity.wingrove?fref=ts
• Twitter – @Felicity_ZenPR