Competitions are a fantastic way to generate a buzz around your business and engage with your target audience, and social media prize giveaways in particular can not only help increase your follower numbers but drive traffic to your website.
When talking about the relationship between the journalist and the PR professional, David Barstow of the New York Times eloquently posed the question… 'are the muscles of journalism weakening and the muscles of PR bulking up - as if on steroids'?
