Free e-book download click to download the first two chapters of ‘The Five Pillars of PR’

Blog

Compelling Web Copy Offers Longer Dwell Times

Posted by Zen | 22nd May 2014

Compelling Web Copy Offers Longer Dwell Times

“When something can be read without effort, great effort has gone into its writing”
– Enrique Jardiel Poncela

A customer landing on your website – effectively your online shop window – will make up their mind about you in a fraction of a second. If they don’t like what they see, they won’t hesitate to backtrack and look elsewhere for what they want. Of course design and copy go hand-in-hand when making a website powerful, but how exactly do you encourage people to stick around for as long as possible?

Well good web copy depends on two things – understanding your customer and knowing your product or service inside and out. Compelling copy is the glue that holds a good design together – it needs to be relevant, easy to read, and should avoid too much technical information and jargon. And, if the appropriate amount of keywords are incorporated, it’s likely to improve your business’s search engine ranking too, make you more visible amongst your competition, and increase the chance of someone clicking onto your site. 

Find out how we can help with your copywriting needs here

News

Our Other Latest posts

22nd May 2014
TV Debut for Team Zen

At Zen, we’re always up for a challenge – whether that be enhancing knowledge of our industry through training, testing ourselves physically in colour runs and triathlons, or trying out something completely new – such as pottery or climbing.

Read Article
22nd May 2014
Zen's MD Breathes Support Into Budding Business Ideas

Felicity Wingrove was called upon to sit on the panel of Telford’s very own Dragons’ Den initiative – which rounded off a series of successful activities as part of Telford & Wrekin Council’s Global Entrepreneurship Week.

Read Article