PR in the 21st Century (Part Two)

Carrying on from our last post, we also have…

Experiential

While this had a ‘fashionable’ period in the noughties, it’s actually a really strong and credible way to drive interest, grab attention, and share the hell out of your brand, and involves stunts, events, and ‘stuff’ that the people who matter to you can live, breathe and feel. Don’t be tempted by the trap of headlines, and make sure that the messaging is spot-on and congruent with your brand values, but otherwise let loose and have some fun (while naturally staying legal!)

Affiliate

This is my personal favourite and was also stolen by us PR types a decade or two ago on the premise that it was all about relationships, and we were the relationship people. Affiliate PR sees us engage with (and then love the hell out of) businesses, corporations and organisations who are not direct competitors of yours but who offer something which the people who matter to you already engage with and care about. So, it may see a smoothie company partnering with a health snack box firm; an Indian takeaway with an off-license; or a health and safety company with an HR firm. You each get to access each other’s clients (subject to data protection of course) and your introduction comes from a source which is already well liked and trusted. There’s a multitude of ways that you could work together – promotions, competitions, joint offers, loyalty bonuses, events, exhibitions, in fact you name it.

The Power of PR

And so you can see that PR really does have very much more about it than you might have thought. We’re the marketing equivalent of a gorgeous pair of stilettoes which then double as ice crampons and help you climb Everest. Or something like that anyway. 

Do let us know what you think of the PR areas we’ve outlined, and we’d love to hear how you get on and which work best for you. And if you have any questions then get in touch – we’d love to speak to you.