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Using influential people to sell products is nothing new, celebrities have been appearing in adverts or endorsing certain brands for decades. It’s well known their association with a company is likely to widen a product or service’s appeal and in turn boost the firm’s sales.
Read ArticleHere at Zen, we've decided to once again not send the usual Christmas card – instead we’re sharing the love by donating money to charity.
Read ArticleWe’d like to issue a public warning. If you’re a company looking for a PR agency, then beware of the following two phrases: ‘we guarantee you X amount of press coverage’ and ‘we guarantee we’ll write X amount of press releases a month for you’.
Read ArticleUnpaid overtime within the PR industry is rife according to a recent article published by PR Week.
Read ArticleAsking why a business already making money would need to partner with a PR firm is similar to querying why a student already getting C grades would continue revising for their exams, or why anyone ever buys a bigger house or a faster car.
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