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We’d like to issue a public warning. If you’re a company looking for a PR agency, then beware of the following two phrases: ‘we guarantee you X amount of press coverage’ and ‘we guarantee we’ll write X amount of press releases a month for you’.
Read ArticleUnpaid overtime within the PR industry is rife according to a recent article published by PR Week.
Read ArticleAsking why a business already making money would need to partner with a PR firm is similar to querying why a student already getting C grades would continue revising for their exams, or why anyone ever buys a bigger house or a faster car.
Read ArticleHalloween is just a week away and we all know that if done well, this tongue-in-cheek calendar event is scarily-good at tapping into the public psyche and reaching out to the masses. But, what happens if things don’t go to plan?
Read ArticleWhen you take your car to the garage to be serviced, do you ask the mechanic to look at the engine but leave the tyres for you to check at home?
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