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Here at Zen, we've decided to once again not send the usual Christmas card – instead we’re sharing the love by donating money to charity.
Read ArticleWe’d like to issue a public warning. If you’re a company looking for a PR agency, then beware of the following two phrases: ‘we guarantee you X amount of press coverage’ and ‘we guarantee we’ll write X amount of press releases a month for you’.
Read ArticleUnpaid overtime within the PR industry is rife according to a recent article published by PR Week.
Read ArticleAsking why a business already making money would need to partner with a PR firm is similar to querying why a student already getting C grades would continue revising for their exams, or why anyone ever buys a bigger house or a faster car.
Read ArticleHalloween is just a week away and we all know that if done well, this tongue-in-cheek calendar event is scarily-good at tapping into the public psyche and reaching out to the masses. But, what happens if things don’t go to plan?
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