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News at Zen

20th December 2018

Merry Christmas from Zen!

Here at Zen, we've decided to once again not send the usual Christmas card – instead we’re sharing the love by donating money to charity.

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04th December 2018

Why We Don’t Promise Meaningless Guarantees...

We’d like to issue a public warning. If you’re a company looking for a PR agency, then beware of the following two phrases: ‘we guarantee you X amount of press coverage’ and ‘we guarantee we’ll write X amount of press releases a month for you’.

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20th November 2018

Why Overtime is Bad for Business

Unpaid overtime within the PR industry is rife according to a recent article published by PR Week.

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08th November 2018

My Business is Profitable – Why Do I Need PR?

Asking why a business already making money would need to partner with a PR firm is similar to querying why a student already getting C grades would continue revising for their exams, or why anyone ever buys a bigger house or a faster car.

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24th October 2018

A PR Strategy is for Life, not just for Halloween

Halloween is just a week away and we all know that if done well, this tongue-in-cheek calendar event is scarily-good at tapping into the public psyche and reaching out to the masses. But, what happens if things don’t go to plan?

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