Rhi to MD

Rhi, (currently Head of Agency), will be officially taking over as Managing Director of the agency from 1st March.

Current Managing Director and Founder of Zen, Fliss, will be stepping into a part-time senior advisory role, supporting clients and the team with all aspects of strategy. She said: “Rhi is the most talented PR professional I’ve had the pleasure of working with over the last 25 years, and she manages to combine excellence in delivery for clients, with a warmth and care that has created the kind of team and client relationships which absolutely last.

“It’s highly unusual in the PR sector to keep clients for more than a few years, and ditto team members, so it’s testament to Rhi that many of Zen’s team have been here over a decade, and lots of clients too. Stepping back from the day-to-day running of Zen would be tough if I was handing the mantle over to anyone else, but with Rhi I know we’re all in the safest of hands.”

With over 20 years’ experience across the sector, including a senior role with a national agency, Rhi has spent the last 13 years at Zen, firstly as Client Services Director, and for the last few years as Head of Agency. She’s overseen a number of award-winning initiatives including the pioneering decision to abolish the working week, and to completely redefine how the agency delivered to clients.

She said: “I’m thrilled to take over as MD at Zen, it’s an agency I genuinely love, and one where I’m proud to have helped grow an incredible team, and attract an inspiring cohort of clients. The work we do makes a difference, and I feel inspired each and every day. Being a part of the agency’s next steps is hugely exciting.”