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With the Summer holidays now very much in full swing and with most of us jetting off to sunnier climes (or indeed choosing to enjoy the more unpredictable weather here in Blighty), a leading chain of hotels has revealed the most common place names to be misspelled on its dedicated booking site...
Read ArticleYou may have heard of Lead Magnets, but do you know what they are exactly and how you’re best placed to use them?
Read ArticleThe concept of Advertising Value Equivalent (AVE) has been around for donkey’s years, long before I started out in the industry. So, what exactly is it, how does it work, and what does it mean?
Read ArticleI often see agencies promising to Report Your News. (It’s usually such a core tenet of their offer that it deserves the capitals I’ve graced it with.) And you can almost hear the collective gasp when I tell clients that we don’t do it…
Read ArticleWhile this had a ‘fashionable’ period in the noughties, it’s actually a really strong and credible way to drive interest, grab attention, and share the hell out of your brand, and involves stunts, events, and ‘stuff’ that the people
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