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You may have heard of Lead Magnets, but do you know what they are exactly and how you’re best placed to use them?
Read ArticleThe concept of Advertising Value Equivalent (AVE) has been around for donkey’s years, long before I started out in the industry. So, what exactly is it, how does it work, and what does it mean?
Read ArticleI often see agencies promising to Report Your News. (It’s usually such a core tenet of their offer that it deserves the capitals I’ve graced it with.) And you can almost hear the collective gasp when I tell clients that we don’t do it…
Read ArticleWhile this had a ‘fashionable’ period in the noughties, it’s actually a really strong and credible way to drive interest, grab attention, and share the hell out of your brand, and involves stunts, events, and ‘stuff’ that the people
Read ArticlePR in the 21st Century has moved on. When you think of it of old, you probably think of newspapers and magazines, maybe radio and TV if you’re pushed, and you’d be right – about half the time. For many clients that’s exactly what the people that matter to them and to their business read, listen to or watch. And that’s what it’s all about after all.
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