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PR in the 21st Century has moved on. When you think of it of old, you probably think of newspapers and magazines, maybe radio and TV if you’re pushed, and you’d be right – about half the time. For many clients that’s exactly what the people that matter to them and to their business read, listen to or watch. And that’s what it’s all about after all.
Read ArticleToday [Tuesday 8th November] we’re on the last leg of our two-day challenge to ride 250kilometres on a static bike whilst wearing stilettos, all in the name of charity.
Read ArticleBack in the 1990s PR was most certainly the poor cousin to marketing, but it’s absolutely come of age and it’s no longer about simply getting a client’s name out there, but much more about sharing really credible
Read ArticleWhether we like it or not, our language is changing. There’s approximately one new word created every 98 minutes – that’s about 14.7 words per day. Around 1,000 of these are actually added to the Oxford online dictionary each year, with words getting removed or labelled as ‘obsolete’ on a regular basis too.
Read ArticleWhen talking about the relationship between the journalist and the PR professional, David Barstow of the New York Times eloquently posed the question… 'are the muscles of journalism weakening and the muscles of PR bulking up - as if on steroids'?
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